![]() These SMS can only be sent to the registered customers after receiving their consent.Ĭlick here to read about New Bulk SMS route in DLT.ġ. Service Explicit: Sending offer/marketing SMS to your registered users will come under this category.Important notifications such as purchase updates, order alerts, payment status, reminders, booking confirmations, OTP SMS from other sites, and other crucial updates will fall in the Service Implicit category. Service Implicit: Informative messages other than Banks OTP will come under this category.Transactional details, amount debited, credited, account status and all other bank messages cannot be delivered from this route. Note: Banks can use Transactional route for sending OTP only. ![]() All banks including National/Scheduled/Government/Private and MNC Banks can send OTP to their clients from the Transactional route. Transactional SMS can be used only by banks for sending One Time Password (OTP) to its clients. Transactional: As per the latest TRAI Guidelines, only the OTP SMS sent by banks will come under the category of Transactional SMS.Header Examples for Others SMS: FSTSMS, fstsms, FstSMS, DLTDLt, dltdlt Headers for sending Transactional, Service Implicit and Service Explicit messages should be of six alphabetical characters. Others: The Others category comprise of Transactional, Service Implicit and Service Explicit. Headers for sending Promotional SMS should be of six numeric digits and based on the business category. Promotional SMS are sent to the Non DND numbers. Promotional: These messages are related to marketing purposes and are intended for promoting a product or a service. Header Types for different SMS categoriesġ. In the revised TRAI DLT regulations for Bulk SMS, Sender ID is denoted by the term Header. ![]() Meaning of Headers: Header is a unique combination of six characters representing the brand or company name of the message sender.
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